Droppin Jewels: Touring Artist

Back in the late 80s and early 90s artists used touring as a way to promote their album and connect to their fans. It was also during that time they had what is called a touring budget. This budget would not only allow them to be on the road, but also allow them to pay their full band, manager, road manager, assistant, stylist, hair, make-up, etc.

Now fast forward to 2010 and "touring" has taken on a totally different meaning. Touring for artists in 2010 means a way to supplement income. Since album sales are not where they need to be, they need to find other sources to provide for their family. As a result they are on the road longer, but their entourage is smaller due to budget restraints. Gone are the days of having your "team" or "glam squad." The days of getting paid the higher dollars for shows are dwindling as well.

So what does this mean to you the consumer? The answer is rather simple. SUPPORT YOUR FAVORITE ARTIST! This means going to buy the album in stores or downloading it from a LEGAL site (itunes, amazon, cdbaby,etc) and going to support them when they are in a city near you.

If you fail to support your favorite artist they may not be around much longer. As record sales and ticket sales dimminish, so do the careers of the ones that are here to entertain us.

- Imani